Advertising Campaigns

I handled all the advertising: concept, creation, media plan, for the Channel on a pan-European level.

Here are some examples.

Torino Winter Olympics 2006.

The concept of the campaign was based on the fact that Eurosport was a European channel so did not focus on national athletes, therefore there was no favouritism. "Sport was the star" in our eyes.

"The Games: let sport be the star."

The colours of graphic look were inspired from the official Torino look, we wanted to show the Olympic Committee that we were a dedicated partner.

The impactful black and white drawings of athletes was a solution to get around an image rights problem. We wanted to show the dynamism of various events, but we couldn't use real athletes. I hired an illustrator through our agency, to bring these events to life.

The black and white on top of the kaleidoscope of colour resulted in a fast-paced, exciting visual.

This campaign went pan-Euro in several languages, with a particular focus in and around Torino, on buses, taxis and billboards. We also had an Internet campaign based on the same visual and message.

Eurosport: N°1 at reaching Europe's elite

This campaign was in direct response to the results of the 2006 EMS Survey, which confirmed Eurosport as the N°1 media at reaching decision makers. We had to react quickly and didn't have time to go through an agency. I thought up the creative idea and my graphist did the layout.

We wanted to make an impact in the industry and this was a pure BtoB campaign. The campaign was rolled out in 10 countries in 9 languages, both print and Internet.

I managed the whole campaign with my internal team.