This was a project I first managed in 2004 for the Athens Olympic Games with the free daily newspaper Metro.
This partnership was an exchange deal which gave our Channel amazing free Brand exposure during an international event.
We had front page logo and 1-6 pages of content every day during the Games.
Metro gained quality sports content from us.
The paper increased its usual distribution figures during the event with more than 4 million copies circulated.
I repeated this deal with Metro Helsinki for the World Athletics Championships in 2005 and Metro Turin/Italy for the 2006 Winter Olympic Games.
This involved detailed coordination with all parties and advance preparation with the legal departments of both companies to perfect the contract and satisfy everyone.
The results were excellent and Metro a great publication to work with.
This was free Brand exposure in the perfect environment to the perfect audience.
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