This is the graphic chart project that I managed from AtoZ in my previous job.
The original objective of ths project was to harmonise the Group's various logos and also to create an impactful and efficient shortcut system to showcase these sub-brands without repeating all 5 logos everytime.
We did not want to touch the original logo, so this becmae the main graphic inspiration for all that followed.
The original objective then became a bigger project and this new chart was then adapted to all Coroporate supports: Internet, print material, advertising, stationery...
Comprenhensive Guidelines where created and provided to the whole company. These and DVDs containing all elements were sent to all our subsiduaries and external partners.
The new chart was a company project, an internal and external communication project and an institutional statement.
It had an official launch and got good media coverage across Europe. Here are some examples from the Guidelines.
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